Credit Union Student Choice, a new CUSO formed by leading credit unions and CUSOs to help members by lowering their overall cost of higher education, leverages key industry service providers including CU*Answers, Callahan & Associates, Digital Dialogue, PSCU Financial Services, and Credit Union Direct Lending (CUDL).

The Credit Union Student Choice solution benefits members through lower loan rates, zero origination fees and more flexible repayment options. Our revolutionary new student loan product can fill the growing funding gaps that federal student aid can leave behind, without the higher price tag commonly associated with “private loans”.

The Product is Yours
We put credit unions directly in the student lending business so you can serve your members with products, services and rates designed for (and by) you. This is not a loan referral program -- we don’t pay you a referral fee for sending us your most valuable Gen Y members. Joining our CUSO actually gets your credit union into the student loan business and helps you develop stronger member relationships for life. The loan is subject to your credit criteria and held on your books.

The Expertise is Ours
By pooling our collective resources, Credit Union Student Choice has centralized the expertise necessary to stay on top of this rapidly changing market. We created a network that enables you to learn from other credit unions in the program AND we handle the most difficult and time consuming aspects of offering student loans - regulatory compliance, administration, the guarantor relationship, servicing, web services, online application and approval, and even 24x7 call center operations.

Maintain and Deepen Your Relationship with Gen Y Members
You retain the member relationship and still manage the critical member “touchpoints” through a co-branded website, customizable marketing materials, and a special 800 number dedicated exclusively to your credit union. We’ll even help you cross-sell other credit union products to your members through additional pre-approval offers for credit cards and auto loans. 

Check out our launch press release for more details.