Forge real realationships with young adults.
It can be difficult to attract younger members to credit unions and challenge the belief that they are “mom and dad’s financial institutions.” Many young adults may not even realize the difference between a credit union and a traditional bank.
So how can you build young adult relationships?
"Student Lending and Young Adult Relationships" explains just how Wright-Patt Credit Union leveraged their student lending program to engage more directly with their younger members allowing them to offer other products and services, such as checking accounts, debit cards, credit cards and auto loans to help them through life.
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