Empowering the next generation of members for life-long success

In 2008, several of the nation’s leading credit unions and CUSOs recognized that burgeoning college costs were crushing the dreams of students, families, and college graduates. In response, Credit Union Student Choice was founded, and 10 years later we’ve grown to become the leading provider of higher education financing solutions to America’s credit unions.

Innovative Lending Solutions

Student Choice helps you easily and efficiently enter the student lending business. These are your loans to your members, delivered at the most critical stage of their young financial lives. From helping you establish a prudent loan policy to providing easy systems access to deploying customized marketing strategies, we provide the tools you need to build a high-performing portfolio.

Private Student Loans

Help students and families responsibly fill college funding gaps with our innovative line-of-credit that allows students to apply once and secure funding for their college career.

Student Loan Refinance:

Help college graduates refinance and consolidate high-cost private and/or federal student loan debt.

Explore Loan Solutions


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Holistic Member Resources

Before, during, and after college… three critically important stages of life. And with Student Choice you can support your members at each one. From the personal touch to dynamic online tools, we’ll position your credit union as a trusted advisor, allowing you to build long-term relationships with your next generation of members.


Personalized insights and advice to help families make smarter college choices, leading to less debt and better earnings outcomes.

Explore Edmit


Enables employers to implement a financial wellness and/or repayment assistance program while allowing employees to aggregate student loan information and utilize innovative tools to better manage and repay student loans.

Explore FutureFuel