Student Choice Expands Partnership with Edmit, Giving Credit Unions and Members Free Access to Powerful College Planning Tools

Credit Union Student Choice announced that it has made a significant investment into its relationship with Edmit, an emerging college advising company. As a result, Student Choice partner credit unions and their members will now have free access to Edmit’s innovative college planning and selection tools that help students and families make smarter financial decisions about college and student debt.

“Student Choice is thrilled that our multi-year investment into the Edmit relationship will allow us to make this innovative platform free to hundreds of credit unions and millions of members,” said Scott Patterson, President and CEO of Credit Union Student Choice. “For many students and families, choosing a college is a very emotional journey. All too often, their decisions are based on anecdotal or incomplete information as opposed to a data-driven approach where the buyer fully understands the costs and likely outcomes. Edmit provides greater transparency in the process, helping families make responsible choices and avoid excessive debt, and giving credit unions an incredibly powerful way to support their members’ long-term financial wellness.”

Founded by recognized university leaders, Edmit provides personalized insights and advice to help families make smarter college choices, leading to less debt and better earnings outcomes. By providing basic information related to household income, grades, and test scores, students and families receive expert advice and personalized recommendations on the colleges that best meet their needs, both financially and academically. Additional benefits of the Edmit platform include side-by-side comparison tools and access to expert professional guidance.

“As a parent and former university leader, I understand how emotional and confusing choosing and paying for college can be,” said Nick Ducoff, Founder and CEO of Edmit. “We want to help consumers gain more control and confidence in their college choice, and we’re thrilled that our expanded relationship with Student Choice and their partner credit unions will allow us to make our solution available to millions of credit unions members nationwide.”

Through the partnership, Student Choice partner credit unions will be provided with a branded, online platform through which the credit unions’ members will gain free access to Edmit’s innovative college planning and selection tools. Credit unions who are not partnered with Student Choice may still gain access to the Edmit platform by paying an annual license fee.


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